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Hopefully by acknowledging the power they wield, MTV execs can turn the tides from reality shows that celebrate off-color behavior and rampant consumerism to programming that truly reflects the new values of our youth and helps prepare them to handle the planetary environmental challenges of the coming century. Similar to what is happening around the country with global warming, MTV’s whole mentality needs a sea change rather than just a few new show ideas.what kind of world and value system is it that you want the world’s children, and the rest of us, to live in? One that has 2.5 million children on Ritalin17 and 1.6 million children and teenagers on antidepressants in America alone,18 or one in which our youth know how to grow their own chemical-free food, live an energy-efficient lifestyle, and take care of their own health without the use of powerful pharmaceuticals that have unknown side effects on their bodies, as well as the plants and wildlife they eventually reach as they enter our wastewater and streams? Incorporating that value system into all of its prime-time shows - and not just the targeted specials - is a great first step toward creating that world.
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