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historians the first true American comic book; Goulart, for example, calls it "the cornerstone for one of the most lucrative branches of magazine publishing".[5] It was distributed through the Woolworth's department store chain, though it is unclear whether it was sold or given away; the cover (see above) displays no price, but Goulart refers, either metaphorically or literally, to "sticking a ten-cent pricetag [sic] on the comic books".[5When Delacorte declined to continue with Famous Funnies: A Carnival of Comics, Eastern Color on its own published Famous Funnies #1 (cover-dated July 1934), a 68-page giant selling for 10ยข. Distributed to newsstands by the mammoth American News Company, it proved a hit with readers during the cash-strapped Great Depression, selling 90 percent of its 200,000 print though ironically running Eastern Color more than $4,000 in the red.When the supply of available existing comic strips began to dwindle, early comic books began to include a small amount of new, original material in comic-strip format. Inevitably, a comic book of all-original material, with no comic-strip reprints, debuted.such dramatic fare as the Western strip "Jack Woods" and the "yellow peril" adventure "Barry O'Neill", featuring a Fu Manchu-styled villain, Fang Gow. Issue #6 (Oct. 1935) brought the comic-book debut of Jerry Siegel and Joe Shuster, the future creators of Superman, who began their careers with the musketeer swashbuckler "Henri Duval" (doing the first two installments before turning it over to others) and, under the pseudonyms "Leger and Reuths", the supernatural-crimefighter adventure Doctor Occult.
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